7 Reasons NOT to try ‘handling' your design and branding internally.
By: IMAGEWORKS STUDIO

Whether the measure is cost, effectiveness or long-term ROI, outsourcing is the clear winner. If you want your brand to generate sales and profits, here are seven reasons to outsource:
1.Final Outcome - Profits as Proof. Agencies do not represent overhead to be justified. Agencies are deployed when the investment can be shown to generate profits, and they know they have to prove it every time. ImageWorks has a proven plan to combine image with message and smart marketing strategies to produce results. That result needs to be a solution that converts all your creative efforts into sales.
2.Track Record. How many brands has your in-house marketing person/team built and transformed into growth- and revenue-generators? Probably not many. The team at ImageWorks Studios has put hundreds of brands to work generating rewards for their companies.
3.Depth Experience. Branding is a big job. One person can’t do it. It requires a first-rate team of marketing strategists, writers, designers, developers and media experts and many others. ImageWorks has them all, with well over 50 years of experience in management.
4.Cost. Hiring even a few experts in each of these fields will cost you well in excess of $300,000 a year. A creative agency like ImageWorks can offer turn-key solutions, including all services and products at a fraction of the cost of a less impactfull in-house solution.
5.Project Management. Every project gets a full-time project manager to assure fast and efficient communication and project fulfillment. Additionally ImageWorks has created a web-based project viewing, revision and approval system so you can check, collaborate and make changes to your projects 24/7.
6.Environment. Our managers are able to collaborate with all of our creative talent instantly via our proprietary job management system. It allows us to try out new ideas, critique each other’s work, analyze and improve strategies, brainstorm, etc. Additionally ImageWorks has state-of-the-art hardware, network and software as well as a full network of professional vendors to assure marketing success. This quite simply isn’t available as an in-house option.
7.Truth. The job of an outside agency is to look at your organization objectively and tell you the truth about your strengths, weaknesses and needs. (We’re not afraid to tell the boss he or she is wrong!) It is well known that most companies have an “inside out” perspective of their business. As “outsiders,” ImageWorks is able to focus on the outside-in perspective – which is that of your customers.
ImageWorks Studio brings clients a team of experienced, top-of-the-line marketing professionals who wield creative excellence as a tool to drive sales and profits.

Scott C. Margenau is president of ImageWorks Studio, an award-winning marketing, branding and advertisng firm specializing in online and off-line media. Visit http://www.imageworksstudio.com/ for more info.

Precautions while outsourcing

Due to various reasons like time, money, availability of manpower etc most of the companies are outsourcing their work. There are many risks involved during outsourcing and hence it is imperative to choose the right service provider. The outsourcer should be honest, efficient with good communication skills. This is not a Herculean task. All you have to do is ask the right questions. Below are some of the points that you should keep in mind while looking for an outsourcing company: 1.. . .

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