Using creativity and a visual impression, we capture the attention of the user for transferring the company’s important messages. For creating a stable brand, the website is to be based on a clear media target for conveying the desired messages. Also, the visual elements and the content in the site are to support this goal. The identification of the brand and the elements reinforcing it creates consistency, recognition and authenticity. The identification of the brand and the new image of the client is to be supported at the site with original stylish elements such as the emphasizing of parts of the designed elements, static or dynamic, capturing the attention of the user who enters the site, attracting him to stay and browse the site. The design elements regarding layout and static or dynamic properties are as follows:
• Icons and drawings that are to be custom designed for the client, identifying its fields of activity, products and services.
• Dynamic Flash parts in the headings, incorporating images, visual elements and dynamic graphic drawings.
• Also, emphasis is to be given on various templates for the main and secondary halls, i.e. main, secondary and internal pages. (Click here to read more about dividing large websites into information centers).
Each element, textual or graphic, is to be clearly displayed. The purpose of the element is to convey a specific message to the user. The selection of the element and the manner it is placed in the general layout will have an uncompromising effect over the power of the message.
“Less is more” theory The Less is More theory underlines the use of spaces for “airing the sketch” and creating a pleasant, professional browsing experience. Use of a clean, smooth design line, conveys messages clearly.
Controlled use of graphic elements, static and dynamic Elements are not to be used as illustrations, drawings or other dynamic elements, which are distractive. If the element does not add anything, it diminishes, and should be removed. This means that when these elements are used, they should be used intelligently and correctly.
Use of visual elements The use of visual elements in the customer’s site is one of the most important components for relaying and transferring messages on the Web. The use of images characterizing the company and reflecting its activity is highly recommended.
Use of colors Color is an effective, powerful visual communication tool – if it is used intelligently and carefully. When colors are used properly, we underline the messages that are important to us. Colorfulness also emphasizes and accompanies the viewer’s view to major sectors.
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