Getting The Max Out Of Your Touch Screen Kiosk
By: SARVADARSHI RAJGRIHAR
The essence of a touch screen kiosk lies in its interactivity and dynamism. To treat it as a static in-shop item or an audio-visual communication device is to severely undermine its effectiveness. Here are some pointers for getting the most out of this medium. • Push the limits of interactivity — after all, that’s what this technology is all about. Use your kiosk to carry on a conversation with your customer, don’t launch into a monologue. Offer choices. Use different cues. Deliver the unexpected. Get the customers hooked and then tell them what you want to — in a way that they want to hear it. • Know thy customer. Capture data. Analyse the usage patterns. Where did the users go? Where did they spend most of their time? Where did they exit? What did they leave behind — personal information? Feedback? Wish-lists? You can get a goldmine of information in an extremely cost effective way, and if you handle it right, it could be a key tool in your CRM initiative. It is, however, very important to give your customers a reason for leaving their information on the kiosk. • Evolve. Upgrade. Change. Don’t stagnate. For the relationship building process, it is imperative to give your regular customers enough reason to increase the frequency of their interaction with the kiosk. And that means putting new stuff on it. How often should you update the content? Well, your analysis of usage patterns will answer that question. • Build activity around the kiosk. Push traffic to it. Don’t let it become a part of the furniture and fixtures. Make it a key tool for product communication. If customers want more info on a product, ask them to check out the kiosk. If you’re doing a promo, put it on the kiosk and send participants there — get them to play a game or take a quiz, and capture their data in the process. • Last, but certainly not the least, weave the kiosk into your overall communication strategy. It isn’t a standalone item. Integrate it with everything else. Let your press advertising ask people to visit the kiosk for more information. Let your print material direct customers to the kiosk for deeper details. After all, the touch screen kiosk is the only medium that’s going to tell you all about who visited and what they did. Ref:-http://www.istrat-india.com
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