Research has been applied to finding the best way to present internet website content and writing copy for Internet Marketing and SEO. Now, new eye-tracking research has confirmed what was projected to be the case. Want to know what works? Keep it Concise (Have you heard that word in my rants before?). Your copy should not be dense, it should be more diagrammatic - making it a quick, informative read. (Yes Ethel, attention spans have degenerated in our offspring - TV and monitors - 60 cps for you wavemongers).
Readers must spend more time to read dense content, but it is proven that they will remember less. This is especially the case when your readers are in a hurry. When they read concise copy they will remember the meaning and main points much better. With these findings in mind I have written some guidelines for your internet copy writing. Read these.
Keep Your Copy Concise
500 - 600 Words Per Article Maximum - This Gives Better SEO and Long Tail of Search
Titles - Keep Your Titles Concise but Interesting and Containing Keywords
Keep Paragraphs Short and Concise
First Phrase of Each Paragraph Should Contain Your Point
Keep Your Vocabulary Simple
Impact, Not Fluff Is the Objective
Sans Serif Fonts are Faster to Read
Keep Your Content Scannable
Use Outline, Lists, Bullets and Bold Print
Pictures Are for Information, Not Decor
Spell Correctly
Grammar Must Be Kept Simple
The only time I break these rules (like this aside and the "Yes Ethel," phrase above is for a specific reason - this time to keep it fun). If you follow these guidelines you should get the maximum effect from your content writing efforts.
Arthur Browning Web Templates Blog Arthur Browning began his career teaching technical writing in a small Midwestern university for 15 years. He later edited and published a national professional journal for some ten years. He is now an investor. His interests include art collecting, web marketing, writing.
