Using the information below can make the difference between a successful website and one that languishes. Polish your site with some of the techniques below and watch the difference it can make. Include RSS feeds that update with fresh content frequently and search engines will reward your site with a higher ranking.
Avoid using too many graphics or flash introductory pages; it can cause your page to take a long time to load. In today's fast paced society visitors want the facts and information quickly. A substantial delay may cause visitors to click away before your page opens and go to a competitor’s page.
Design the site for your visitors, not for the search engines.
Host your website with a reliable hosting company. Your down time will be at a minimum and loading times will be reduced.
Do not use an unusual font; some browsers may not support it. Use a common font such as Verdana, Times New Roman, or Arial. Make sure the font size is readable and looks good on your page.
Make sure your website is consistent in it's theme. Don't try to be a website for everything and everyone. If your website is about dog care, include a nice variety of dog-care and related products. Don't throw in foreign exchange or apartment search information.
Use the bold feature sparingly. Bolding text can be a valuable tool for drawing attention to a product or service. If you bold every word in your paragraph, or heaven forbid, on your site, nothing stands out. Use it in moderation to highlight a few keywords here and there.
Include your contact information in your website. There is some debate about the best way to do this. Some people say you should provide contact information only on your index page, others recommend that you include it on every page.
Respond to requests in a timely manner, generally within 24 hours or less. Anything beyond makes people a bit leery about the legitimacy of your business and service. They want to know there is a live, eager person tending the store. Make sure you check for messages or questions on a daily basis.
Using the information above can enhance the performance of your website. Not only will it give people a reason to come visit, it can give them a reason to return. And traffic, whether it is a first time or tenth time visit is the object of the game.
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