If you are looking to generate free or organic web site traffic with your upcoming web site, then there are several things to consider when creating a design plan. First you need to ask how many images are you going to add and how much space will you have available for content? Most people want a site that is pleasing to the eye and will keep the visitor entertained with the so called eye candy. You can accomplish this without going overboard.
Just a few years ago, web designers were creating sites completely in Flash format. The sites looked great and were fun to surf but were not indexed by search engines. You can have Flash movies and other scripts that add enjoyment to the site and not compromise your sites optimization for the major engines.
For every page you want to have crawled and indexed by search engine spiders, you need to have enough readable content on the page with keywords specific to your site embedded. This will allow the search engines to index your page content.
Your main content should be above the area called the fold in the page; this is where the web page drops off the bottom of your screen before scrolling down. There has been much rumor that when the search engine spider crawls the site it travels so far down looking for relevant information to match with your heading meta tags, if the information is not found it will go to the next page and your page will not be indexed correctly.
Make sure the heading meta tag title, description, and keywords are relevant to the content on the page and to your specific industry. Do a search on Google, Yahoo, and MSN for specific keywords in your industry and see who comes up in the top of the free listings.
Shawn Hickman
Internet Marketing Manager for
Fresh Web Solutions
