Tag - Rotation
By: BLUELIGHT LABS

I am by far not a full time SEO specialist but over the past few years I have discovered that results are based on change, and change makes your website appear fresh every time it is re-indexed. At this time my company Blue Light Labs has decided to take on JOOMLA as it's backend striped down SEO system as far as we have searched for a great open source CMS system JOOMLA has appeared to be the most robust and has a excellent community attached to it. Using modules mambots and xml config files we have started to build a plug-in specifically to SEO a CMS site. Below are a few notes we had came up with before starting the project.
I think if we break it down into profiles and individual page inserts it shouldn't be hard to put together - Of course this might turn out to be more work and time in the short run but allow the SEO specialist to dig work their magic.
1. Since quite a few sites including Bluelightlabs.com have a PR 4-3 index files in particular directories we need to find a way to mimic or replace them in Joomla, so control over filename and directory will save the old sites PR links.
http://www.bluelightlabs.com/little_content3.html or http://www.bluelightlabs.com/little_content2.html are awful doorway pages but PR is based on index and file placement not just the domain alone - we could organize link 2. Have the sites 404 page repopulate itself with new links once a new page or local link is defined - I think this is a good fix for broken links that we would otherwise be penalized for.
3. Each time any page is refreshed, it would be nice to run through the following criteria: these criteria could be setup as profiles that are assigned to various dynamic or static reas.
4. Each time a static page or link page is added the sitemap.xml could be updated as well as its various properties
I believe adding 4 small 2px by 200 pix almost background images to the header that are linkable as well as alt tag-able would help a great deal. Every time a page or content is added we could also have a script run the Google custom search and re-index the site as everyone knows GOOGLE loves GOOGLE
All local links should have the full url http://www.bluelightlabs.com/ - www and trailing slash.
In the header adding a w link directly to http://en.wikipedia.org next to the first target phrase in the header - It worked awesome with http://www.drapeaugroup.com adding the small w link to http://en.wikipedia.org/wiki/Information_Technology_Infrastructure_Library this link references the primary word in the phrase that is targeted.
The following meta would be a great template to build in dynamically:

- phisical position of business could be a factor when optimizing local sites
- place name - primary page topic - date modified tag - make ajustable for index and default to 14 for all other - language - remove Microsoft junk

- this is what the DMOZ looks at Being able to control the header and footer as well as image ALT tags might be a function particular to the page and not the profile assigned to it.Building an auto-linking profile that can assign internal links to phrases actually found in the content would be a benefit.
Other things on the wish list In the content I have found that randomly scattering and underline tags around the major target phrase for the site seems to help tremendously.

Hope this helps anyone

David Hunt is a senior partner and experienced web developer with Blue Light Labs Multimedia Inc. an Atlanta web design firm and ">http://www.bluelightlabs.com"> Atlanta Search Engine Optimization Georgia

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