Web 2.0 is a phrase that was first coined by O’Reilly Media in 2004. It refers to the new generation of Web-based services that encourage & increase online collaboration, communication and sharing among users. Web 2.0 makes better use of the Web’s inherent functionality as a communication & collaboration tool. The first generation of websites (Web 1.0) functioned much the same way that traditional publishers operated. In other words, the content of a website or web-based service was “published” by the site owner much in the same way that a traditional publisher publishes a book. The control and presentation of the content was determined by the site owner.
Web 2.0 puts the power in the hands of the people using the service. Web 2.0 is based on and encourages user participation & collaboration in a way that increases that value & quality of the web-based service that they are contributing to
Since Web 2.0 lacks a well defined set of standards there is still much debate as to what exactly constitutes Web 2.0. Many websites had many of the Web 2.0 features and functionality many years before “Web 2.0” was coined. These were features such as user reviews and the ability for web developers to communicate and modify the functionality of a website so that it better interfaced with their own applications and Websites.
Even though the term Web 2.0 still has a loose definition, there are some common features. They include the following:
Using The Network as a platform This simply means allowing users to use and contribute to the web-based application entirely through their browser. User-friendly Interactive Interface Web 2.0 applications offer a simple method of interacting with the application without much more than basic point and click knowledge. A great example is the wildly popular MySpace. This very Web 2.0 application has been built entirely by the contributions of a devoted user base, many of whom are in their early teens.
User owned & controlled data Web 2.0 gives users the ability to create and distribute their data in the form of ideas, videos, music, articles, reviews, ratings while freely collaborating with other users. No longer is the content limited and restricted to the personal taste of the application owner.
Tim O'Reilly gave examples of products and services in his "four plus one" levels in the hierarchy of Web 2.0-ness. Here is an overview of what he had to say.
Level 3 Applications These are applications that are only possible on the Internet and actually become better as more people use them. They are also the most “Web 2.0”
Level 3 Examples: E-Bay Craig’s List Wikipedia Skype del.icio.us Dodgeball
Level 2 Applications These are applications that can operate offline but are much more effective and functional online.
Level 2 Example: Flickr
Level 1 Applications Level 3 applications are applications that are available online but benefit from additional features online.
Level 1 Example: Google Docs
Level 0 Applications These are applications would also work as well offline. The following are the examples O'Reilly originally gave although as they evolve and begin to allow morer user contribution they will move to level 2
Level 0 Examples: MapQuest Yahoo! Local Google Maps
In summary Web 2.0 is about true Internet democracy. The content and functionality of a web 2.0 application is no longer dictated by the owner of the website or the web-based application. Users are allowed and encouraged to contribute, collaborate and improve a web-based application based on the features, functionality and content that they deem to be important, entertaining and informative.
If other users find value in the contributions it increases the value and quality of the service and encourages further participation. Web 2.0 also creates a viral environment in that people want to share their contributions with others so they not only become contributors but also promoters of the application itself. Web 2.0 has truly given people the power to better connect, create and improve the Web 2.0 application that they are part of.
