The quick answer: So you can raise more money for your mission. In today’s dynamic world, the internet is a cornerstone of all successful nonprofit organizations. It’s a hub of your nonprofit advertising campaigns, a wealth of data and information about your charity, and the ultimate universal marketing tool, allowing you to reach millions of potential donors with very little effort. By setting up your nonprofit website, you are able to instantly access those hordes of visitors and you’re able to share your mission, information, and ways for you to collect donations, memberships and ticket sales from more individuals than you ever thought possible.
Even if your charity website is little more than a virtual business card, it puts you and your organization in a progressive “with it” light.
Exposure All 501c3s want to increase exposure, while keeping costs down. The internet allows you to do this very effectively.
Setting up a charity website which details your mission, region, success stories, and other related material is like a giant billboard on a mega highway. Droves of potential viewers drive by and read about your charity. Many are likely to donate to your organization or inquire further about what it is you do. Some will also share your website with friends, family, and coworkers, even if they personally don’t contribute to your mission.
Branding “One” (The One Campaign) didn’t get famous by advertising in the newspaper. The web helped to spread One’s mission to millions of people around the globe.
Your website can help manifest your charity's identity. It can carry your official colors, sport your nonprofit logo, and otherwise carry your important branding icons to the entire world. Local viewers will see your nonprofit brand and instantly recognize you, while visitors from other states (or countries!) will become familiar with your charity identity.
Your website can do a ton of work in the way of advertising and identity branding! Let it work for you.
Collect Donations, Memberships, Event Registrations A website can be far more than a fancy page with a logo. It can also create REVENUE. Use a website to accept donations, sell tickets to fundraising events and join/renew membership. If you would like to see just how easy this functionality is, sign up for a 7 day free trial (no credit card required). The possibilities are limitless!
Get your Message Out There Getting your message out there may be the single best reason to get a website. You can set it up to offer useful information, organization sign-up sheets and other important things.
Let your website speak for your charitable organization.
Ian Anderson is co-founder of Intersection360. Ian specializes in hosted application architecture and GUI design. Intersection360 offers a wide range of non-branded web applications for the small business/non-profit markets. Some of Intersection360 products include: CharityHelper360 - secure forms processing for non-profits (Get a 7 DAY FREE TRIAL - limited time offer simply visit http://www.intersection360.com/ for details), WebEdit360 - an online website editor and more.
Learn more about how you can sell Intersection360 products as your own with the Intersection360 Partner Program at http://www.intersection360.com/partners/index.htm
